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Channel Focus: From Resellers to Strategic Service Providers

Submitted by on Monday, 9 May 2016No Comment

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Resellers. Value added resellers (VARs). Managed service providers (MSPs). Trusted advisor. These are among the terms commonly used to describe a vendor’s channel partner that services small and mid-sized business (SMB) customers for a range of IT needs. Now, there’s a new term that’s popped up to try and better describe the changing partnership between the SMB and the reseller: Strategic Service Provider.  Is this a better way to capture the value that a reseller provides to that SMB customer?

 

The Rise of the SSP

In the past, technology solutions utilized by SMB customers often came together by accessing … Continued

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