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Customize and Track Call Campaigns with Unified Communications

Submitted by on Tuesday, 17 May 2016No Comment

76797425_thumbnail.pngWith today’s technology and analytics tools, businesses have more visibility into lead sources than ever before- to the point at which it can become overwhelming. You can measure everything from email open rates and promo codes used, to YouTube views and filled-out-forms. But what about phone calls? According to ConversionSciences.com, a phone call is worth between 500 – 1,000 percent more in revenue than a completed form will generate. For industries outside of basic e-commerce, the vast majority of leads and sales come in via phone, so customizing and tracking their journey is vital. Implementing a Unified Communications (UC) solution … Continued

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