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Resellers: Building Your Customer Base

Submitted by on Monday, 25 April 2016No Comment

For most small to medium- sized businesses (SMBs), the continuous search for new customers is essential to meet or exceed growth targets. As a reseller, the extent of available prospecting options for your business is often influenced by the size of the organization, and whether there are dedicated resources for new customer acquisition. Larger organizations typically have the human capital and the budget to invest in multiple avenues for finding new customers. Regardless of company size, one factor is particularly applicable to all organizations.

It’s extremely important for any business owner to understand and properly manage customer acquisition costs. For … Continued

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